Laptop on counter against a tile wall showing the Trident Website

Trident Website

Fishing for compliments

Year

2016

EmployeR

POP

SERVICES

Redesign

Trident came to POP looking for a website redesign to modernize their web presence. This provided an opportunity to higlight their renewed focus on healthy food and recipes as a way of showcasing their products. Provide an immersive look into their storied history, and imrpove the flow of their Careers section.

Flexible and responsive page layout that can be tailored to the season or needs of the team

The team involved with the website redesign each took on different sections of the website with daily connects to ensure consistency in our designs and to support each other through any design issues we encountered.

The Recipes homepage was one of the primary areas that I focused on providing a fantastic opportunity to incorporate my love of cooking and food. The recipes homepage was designed with flexibility in mind to support Trident's content team's need to highlight different trends or themes throughout the year. Different blades could be slotted in throughout the page in order to introduce a new theme or highlight recipes using a newly released product. As the user scrolled down the page, they would eventually see all the available recipes with quick filters to target recipes for their needs. All of this was supported by the beautiful photographs they were taking that I made sure to highlight as a way to capture the consumers with beautiful food enticing them to click.

The team involved with the website redesign each took on different sections of the website with daily connects to ensure consistency in our designs and to support each other through any design issues we encountered.

The Recipes homepage was one of the primary areas that I focused on providing a fantastic opportunity to incorporate my love of cooking and food. The recipes homepage was designed with flexibility in mind to support Trident's content team's need to highlight different trends or themes throughout the year. Different blades could be slotted in throughout the page in order to introduce a new theme or highlight recipes using a newly released product. As the user scrolled down the page, they would eventually see all the available recipes with quick filters to target recipes for their needs. All of this was supported by the beautiful photographs they were taking that I made sure to highlight as a way to capture the consumers with beautiful food enticing them to click.

The recipe detail view highlighted additional recipes that used the same Trident product.

The recipe detail page extended the tenets of the Recipes homepage ensuring that we led with the beautiful photography while ensuring there were clear ways to share or print the recipe beyond on the typical recipe details itself. For those who use and reference recipes often I wanted to make sure the ingredients and their measurements were easily scannable to help alleviate the burden of finding the right item the user is looking for. Finally, further down the page we made sure to offer other recipes using the primary Trident ingredient being utilized in the recipe to offer other opportunities to use the product they have purchased.

The Jobs section was primarily geared towards the thousands of seasons workers in Alaska, but the rest of the Trident jobs are nearby.

Less seen by typical consumers of Trident products was the Jobs section of the website that rounded out my areas of focus on the website. The Jobs section is incredibly important as Trident fills thousands of jobs in Alaska every year and is constantly looking for new employees to work in their production facilities. The webpage needed to be easy to scan, with quick access to see the open jobs available at their Alaska plants, while not leaving out their corporate office jobs that target a dramatically smaller group of applicants.

I spent ample amount of time working on a responsive job filter system that guided a user to the jobs they would be interested in across 3 separate steps. At any point the user could maintain their current set of filters and see all available jobs that met that criteria or they could further refine their results across region, or role type.

The pages I designed no longer exists. Trident changed their site in October 2023.

Creative Team
Senior Art Director: Chad Peltola
UX Design: Di Dang

Microsoft

Design

About Me

Design

About Me